The TV app will be an application that would interconnect with the television provider(s) that are in Kaldus. While the TV app will be installed in all Kaldus TVs, there will be times that someone in Kaldus will prefer Roku, or have a Samsung Smart TV. In those instances, the TV app will need to be designed for other smart TV platforms. The TV app can only be activated in Kaldus. This is because advertisers will probably not want to promote their product or service outside of Kaldus.